From Advancement to Member Advocacy Group

From “Advancement” to “Member Advocacy” Work Group |
A Change in Name and Mission

Member Advocacy Group

By Aaron Friedman and Jason Jacobs, Co-Chairs of the Member Advocacy Group

Posted on June 30, 2022

To secure its future, an organization must continuously work to build relationships with individuals and groups that can contribute to its success.  Advancement is critical for any organization, but what happens after that initial connection is made?  It's Member Advocacy time!  This phase of the relationship-building process is where organizations need to focus, deepening the connection and engaging our members.  The Member Advocacy Work Group has made a lot of changes over the last few months.  We have elected new leadership, we have changed our focus, changed our mission, and we have even changed our name.

This is a companion discussion topic for the original entry at